All Guides
Concept8 min read
Net Revenue Retention (NRR)
The percentage of last year's ARR still generated by the same cohort this year, including expansion and after churn. NRR above 100% means the business grows even without new logos — the holy grail of SaaS.
Unlock the full guide
Create a free account to read the full concept — The percentage of last year's ARR still generated by the same cohort this year, including expansion and after churn. NRR above 100% means the business grows even without new logos — the holy grail of SaaS. Then practice it in a live AI case interview and get scored on 6 dimensions.
What's inside
- Definition
- Why it matters
- Formula
- Units & benchmarks
- Key levers
- Where it shows up in cases
- How it's charted
- Worked example
- Common traps
- Industry nuances
Free plan includes 1 AI interview session. No credit card required.